While many online sellers understand that e-commerce sales increase during Q4, they fail during this period because they make mistakes like ordering too many products, selling products at a loss, or sitting on the sidelines and not even preparing for the sales rush.
In Part Three of Beau's Holiday video series, Beau answers some common questions about selling on Amazon during the Holidays including;
Q: Are some sellers restricted from selling in Amazon's Toys and Games Category during the holiday season?
A: Yes. From October 17, 2018 to January 5th, 2019, some sellers will be restricted from selling in Amazon's Toys and Games Category.
Q: Who can sell in the Toys and Games Category during the holidays?
A: If you sells FBA, your first sale was on or before August 18, 2018, and you have processed at least 25 orders between August and October, you can sell in the Toys and Games Category.
If you sell FBM, you're late shipment rate needs to be less than 4% and as of October you're ordered defect rate needs to be less than 1%.
Q: When does a shipment need to be in to Amazon if you want to sell on Cyber Monday or Black Friday?
A: Amazon says it needs to be in by November 5th. Beau recommends November 1st because Amazon takes longer than usual to check shipment in during the Holidays.
Q: When do shipment need to be in to Amazon is you want to sell on Christmas?
A: Amazon says it needs to be in by December 5th. Beau recommends December 1st because, again, Amazon takes longer than usual to check shipment in during the Holidays.
Q: Does Amazon change seller storage fees and fulfillment fees during the Holidays?
A: Yes. Amazon will raise storage fees and lower fulfillment fees during the Q4 season.
In Part Three of Beau's Holiday Video Series, he answers all of these questions in great detail.