While many online sellers understand that e-commerce sales increase during Q4, they fail during this period because they make mistakes like ordering too many products, selling products at a loss, or sitting on the sidelines and not even preparing for the sales rush.
In Part Four of Beau's Holiday video series, Beau Explains What You Should Sell On Amazon During The Holidays Vs The Rest of The Year.
According to Beau, many Amazon Sellers will either focus way too much or not enough during the Holiday Season. Those sellers will then either lose money during the holidays and have to recoup funds during the rest of the year or have an extremely successful holiday season and forget that there's another 3/4 of the year.
During the Holidays, many of the products that sell well are "wants" while "needs" sell the best during the rest of the year.
Beau's favorite Amazon categories during the Holidays are "WANTS" like Toys and Games, Video Games, Electronics, Home & Kitchen, and As Seen On TV.
During the other 3/4 of the year, Beau focuses on selling things that people "NEED" in their every day life. Products like;
- Toenail clippers
- Or anything else that a consumer actually needs on a daily basis.
In conclusion, selling "wants" during the holidays could be a great source of profit and high turnover sales. During the rest of the year you want to position yourself to sell "needs", or inventory that is selling all year round, that you can reorder over and over again.