While many online sellers understand that e-commerce sales increase during Q4, they fail during this period because they make mistakes like ordering too many products, selling products at a loss, or sitting on the sidelines and not even preparing for the sales rush.
To help online sellers, Beau Crabill (Founder of ALGO™ Online Retail) made a four part video series on Q4 online selling.
In part one of Beau's Holiday video series he goes over what types of products Amazon sellers should focus on during the holiday season.
Beau shares what he calls the "Holiday Categories." Holiday Categories typically sell more quantity, and sometimes even for a higher price, during the Holiday Season.
- Toys and Games
- Video Games
- Home & Kitchen
- As Seen On TV
In the second half of the Part One, Beau shares some real life examples with data to prove why these categories are the best to focus on during the holidays.